Honest The Label is a fashion brand rooted in effortless elegance and contemporary ease. For their rebrand, we developed a new visual identity that reflects the brand’s understated yet distinctive character.

Our work included a refined logo system, supported by a series of abstract icons designed to complement the brand’s modern aesthetic. The iconography, inspired by minimal and organic forms, extends the identity into versatile applications across digital and print.

Beyond the logo and symbols, we curated a cohesive visual direction for packaging, social media, and future collections, ensuring Honest The Label communicates a unified story across every touchpoint. The result is a brand identity that balances minimalism with a strong sense of personality — refined, memorable, and true to its name.