Rosaqua is a natural skincare brand inspired by the timeless power of pure rosewater and rose oil. Rooted in the gentle richness of nature and the simplicity of clean beauty, the brand embraces a philosophy of minimalism, authenticity, and sensory wellness. As Brandigo, we were commissioned to lead a complete rebranding process to elevate Rosaqua’s market presence and communicate its core values with clarity and elegance.

Our work included a full redesign of Rosaqua’s visual identity, including a new icon, color palette, typography, and packaging system—crafted to reflect the brand’s serene, botanical character. We also developed a refined tone of voice that highlights Rosaqua’s purity-driven approach and connects emotionally with conscious consumers.

From strategic positioning to storytelling, every touchpoint was carefully aligned to create a brand experience that feels soft yet strong, modern yet timeless. Today, Rosaqua stands as a reimagined skincare line where nature and design coexist in perfect harmony.