Sui Pilates I PLAY redefines how movement is experienced—blending the elegance and precision of pilates with a bold, playful visual identity. As an innovative fitness sub-brand, it needed a visual language that echoed both its graceful techniques and its energetic spirit.

At brandigo, we translated that ethos into a cohesive brand system. Inspired by the rhythm and fluidity of movement, we crafted:

• A distinctive logo and visual identity grounded in balance, clarity, and motion.

• A colour palette and typographic style that brings together both strength and softness.

• Social touchpoints—packaging, posters, and digital assets—are designed to mirror Sui Pilates I PLAY’s dynamic energy.

In every expression, the brand moves with purpose, crafted for those who seek form, function, and flair in every stretch.